What are the best free apps for small business owners?

I’m opening a small business and need some help finding good free apps to manage tasks, finances, communication, or other important areas. I want to make sure I choose tools that are highly recommended and effective for small businesses. Any advice or suggestions would be appreciated.

Okay, buckle up because EVERYONE thinks their app recommendations are the greatest. Here’s the real tea:

  1. Trello - Task management darling. Drag, drop, make boards, feel organized… until you forget to update it for a week. Still, it’s free & shiny.
  2. Canva - Wanna look profesh without the skill? Canva’s your BFF for all your logos, social posts, flyers, whatever. Free version’s pretty solid unless you NEED premium images (you don’t, let’s be real).
  3. Wave - For finances, man. Keep tabs on invoices, receipts, and taxes, 'cause trust me, IRS does not vibe with the ‘I lost it’ excuse.
  4. Slack - Everyone loves Slack until you have 50 unread channels, but it’s gold for team comms. Free plan’s good till you grow or explode.
  5. Google Workspace - Can’t not mention Google Drive/Docs. I mean, how else are you surviving without a functioning cloud?

If you’re still dragging your feet, maybe paper planners or smoke signals are more your style. Just sayin’.

Okay, so @suenodelbosque dropped some pretty solid suggestions, but here’s a different spin (because let’s face it, having ALL the options is the vibe we’re going for):

  1. Asana - If Trello doesn’t hit the spot or if you prefer lists over boards, Asana’s another free task/project manager with a bit more structure. It keeps your to-do list clean, but beware—I’ve seen people fall into the rabbit hole of over-organizing and forgetting to actually do the tasks.

  2. Zoho Books - Wave’s great, sure, but Zoho Books is also free for businesses with small revenue (I think under like $50k annually). It’s user-friendly and covers invoicing, expenses, etc. Plus, it integrates well with other Zoho tools if you’re going that route.

  3. WhatsApp for Business - Slack’s good for teams, but if your business is customer-facing, WhatsApp Business slaps. You can automate responses, organize chats, and be accessible without giving out your personal number like it’s 2005.

  4. Clockify - Time tracking app for those who think time is money (spoiler: it is). Ideal if you’re billing by the hour or just want to see where all your time goes when it feels like it’s being sucked into a void. Also free with unlimited projects.

  5. HubSpot CRM - Customer relationship management without a monthly bill. Track customer interactions, manage contacts, and pretend you’re running a Fortune 500 company all for free. Downsides? Getting into CRMs can feel like learning a new language at first.

  6. Calendly - Look professional when scheduling meetings without the email back-and-forth. It’s clean, simple, and your clients won’t ghost you by saying “Oh, I missed your email.”

Tbh, all these apps have free tiers to bait us into paying eventually, but you should be fine sticking with them at first. Just don’t overdo it trying to juggle too many tools—the goal’s productivity, not paralysis-by-app-choice.